"Your whole admissions package should give the admissions council a pretty good idea of who you are. Your undergraduate record and your GMAT scores give an impression of your academic skills. But the essays and recommendations, especially, are key to revealing the person behind the application. That means that your goal is to give the admissions committee the clearest picture of who you are. We’ll let you know how to do that by exploring what makes a good essay. We’ll also hear from admissions directors about common mistakes applicants make and who to approach to get an excellent letter of recommendation..."
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Source: MBA Podcaster
Linda Baldwin, Director of Admissions at UCLA Anderson School of Management
Paul Bodine, Senior Editor at Accepted.com and author of “Great Application Essays for Business School”
Linda Meehan, Assistant Dean and Executive Director of Admissions at Columbia Business School