"Think of the essay as the face of your application. An application without an essay is a statistic?just another faceless person in a crowd. An application with a poorly written essay does not give admissions officers the chance to care about you. Use simple psychology: make them feel that they know you, and it will be harder for them to reject you. Make them know you AND LIKE YOU, and they might accept you despite your weakness in other areas. Understanding the importance of the essay is a necessary first step toward perfecting your application..."
read entire article
Source: Gradschools.com | EssayEdge